Wine & Tradition
Wine is a living tradition
We are wine lovers first and technologists second. Everything we build has one purpose: to give you back the time to enjoy wine the way it was meant to be enjoyed.
For centuries, families have tended their vines, made extraordinary wine and welcomed guests to their estates. We think technology should serve that tradition — taking the admin off your hands so you can spend your time on the vineyards, the people and the bottles themselves.
Beyond the Bottle
People, places and stories
Wine is made by people in a particular place. We arrange experiences that put collectors in front of both.
These are arranged one at a time with the estates and with you — there is no published calendar and nothing to book online. Tell us what you would like to see and we will come back to you with what is possible.
Estate dinners
Intimate dinners at châteaux and domaines: meet the winemakers, walk the vineyards at dusk, and taste library vintages alongside food from the same place.
Vineyard expeditions
Curated journeys through the great wine regions — Burgundy, Bordeaux, Piedmont, Champagne, Napa — with cellar tours, barrel tastings and producers who do not open their doors to the public.
Collector gatherings
Vertical tastings, seminars and evenings with other collectors, built around a theme rather than a sales pitch.
DRAM Electric, our whisky house
Ampel Limited’s rare-spirits business brings the same curation to whisky, from a Grade II listed building on Denmark Street in Soho.
A historic home for exceptional whisky
Set across two and a half floors of a seventeenth-century building on Denmark Street, DRAM runs a ground-floor bar and shop and private tasting rooms upstairs.
Chosen bottle by bottle
Hand-selected single casks, limited releases and rare finds from established distilleries — picked by people who taste them, not by an algorithm.
Centuries of craftsmanship
The wines we offer represent generations of knowledge handed from parent to child: families who have worked the same terroir for centuries, refining the craft season after season.
The vignerons
Behind every bottle is a grower who knows their land intimately — how the morning fog settles in the valley, which slopes catch the afternoon sun, how the soil shifts from one row to the next.
These producers do not simply make wine; they look after a living heritage. Opening a bottle from a family domaine is tasting the sum of hundreds of harvests worth of judgement.
The terroir
Terroir — that untranslatable idea covering soil, climate and habit — is what makes wine worth arguing about. Two Pinot Noirs from neighbouring slopes, planted a few hundred metres apart, taste nothing alike.
Which is why we encourage collectors to go: to stand in the vineyard, smell the earth and feel the wind, and understand why this wine, from this place, is unlike any other.